Digital Marketing

The future is here.

Digital ads are everywhere in 2018—on our screens and in the news. The industry is worth almost $100 billion and boasts 175,000 job openings in the US. We know these are dynamic, upwardly mobile careers in a young, increasingly essential field.

COOP's Digital Marketing Apprenticeship is the best way we know how to break into the digital economy: paid search and social, media planning and buying, strategy and account management. Our curriculum is dedicated equally to "hard" and "soft" skills, and we believe every successful career in digital marketing requires HeadHeart, and Hustle.

 

Apprenticeship /200hrs

  HEAD:  Lay a strong foundation of hard skills for a career in digital marketing.  /100hrs

HEAD: Lay a strong foundation of hard skills for a career in digital marketing. /100hrs

  • Microsoft Excel
  • Google Analytics
  • Google Ads
  • Facebook Ads
  • Client project
  HEART:  Develop your strengths, personal story, and professional network.  /50hrs

HEART: Develop your strengths, personal story, and professional network. /50hrs

  • Strengths
  • Career navigation
  • Networking
  • Communication
  • Values at work
  HUSTLE:  Hit the job market with a plan, a portfolio, and positive peer pressure.  /50hrs

HUSTLE: Hit the job market with a plan, a portfolio, and positive peer pressure. /50hrs

  • Resume
  • Linkedin
  • Cover letter
  • Email etiquitte 
  • Interviews
  • 100 jobs apps
 

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