Who is Moises Morales? I’m a creative thinker with over 10 years of real world experience in web and traditional marketing communications campaigns. I have spearheaded integrated campaigns for L.E.S.G.O. ENT. artists that resulted in domestic and international tours, as well as mainstream radio airplay.
In January 2016 I graduated from Baruch College with a degree in Integrated Marketing Communications (4.0 GPA), with both marketing and public relations internship experience. While furthering my education, I led, and still lead, marketing for CAPITALize with Exercise, a private personal training company whose area of expertise is in-home personal training. In this role I focus on B2C marketing and sales.
How do I work? Colleagues know me as a highly creative and energetic entertainer who can always be trusted to come up with a new promotional approach. I can (and often do) work well alone, but I’m at my best collaborating with others. The leadership experience I’ve acquired while managing employees in the sales, entertainment and fashion industries, coupled with the personal communications skills I’ve developed while personal training clients, and doing employee recruitment for a health agency, has made me a great team player.
So what's my plan? Currently, I'm a digital marketing apprentice at Cooperate NYC (CO*OP), where I'm participating in an intense program focusing on professional development and digital marketing — including, but not limited to: Excel, HTML, SEO, SEM, Google Analytics, Google Adwords, and Facebook Advertising — through 200+ hours of evening workshops, and client-facing team projects. CO*OP will add an indispensable digital skillset to my toolkit (the missing slice of my marketing pie), which is fundamental to my future goals as a creative advertising, marketing, and/or branding force, within the entertainment, tech, or fitness industries — as well as in business marketing in general.
- I can develop a creative and intuitive solution to a problem, while being organized and executing the solution systematically, because I'm mentally ambidextrous.
- I'm a natural leader, who knows when to follow because I'm a great team player.
- I’m passionate about everything I do. Therefore, I prioritize in order to give each project, task, activity, 110%.
One Learning Target
- Master digital marketing, as it will compliment my creative and strategic IMC degree, and real-world experience.
Two Companies I really admire and Why
In less than 20 years, Alphabet, formerly known as Google — which started as a search engine company with the mission to organize the world's information and make it universally accessible and useful — is now the most valuable brand in the world. And they did it by helping people "be together not the same," with everything from their company culture and goals, to consumer products and services.
T-Mobile has positioned itself as “The unCarrier," by leveraging the top wireless telecommunications carrier’s strength’s and positioning them as weaknesses. By using the "Law of Opposite" — "if you hate what carriers have become, then we're the carrier for you" — T-Mobile is positioning itself as different by giving customers what they want: simple, transparent, and short-term plans along with better service. This strategy has already catapulted them to the number three spot, when just a few years ago they were a distant forth, way behind Sprint.
While attending Baruch College...
...I was eager to join one of the creative clubs on “campus." My goal was to be more than just a member; I wanted a creative role as part of the E-Board, so that I could gain experience relevant to the degree I was pursuing — Integrated Marketing Communications. During my second semester at Baruch, the president of the soon-to-be Mock Trial Association contacted me; a fellow marketing student had directed him to me. As it turned out, they were looking for a Creative Director to join the E-Board as a co-founding member. Though I had no interest in a being part of a “Law Club,” I took this as an opportunity to broaden my horizons.
Fast forward two semesters, as the Creative Director of the Mock Trial Association, I created the new Signature (Logo), as well as the slogan: “We lay down the LAW!” which were designed, and then printed on T-shirts to better represent Baruch College, and intimidate other clubs during Mock Trial Competitions. I was also able to capture the attention of Baruch students through the communication designs of our print and web promotional materials — increasing attendance to our general interest meetings by more than 50 percent. The experience taught me that you could find opportunities doing what you love in places you wouldn’t normally look if you allow yourself to explore.