Search Engine Marketing (SEM)
Definition SEM is a type of internet marketing that tries to promote a website and garner more traffic by making the website more visible primarily through the use of paid advertisement.
How does it help a business? A website can quickly increase its traffic through effective use of SEM which also helps improve the brand image by increasing visibility.
Why do you like this discipline? A great deal of analysis is required to determine the most effective and cost-efficient way to reach the target market regardless of the scale of said market.
Recent Trend. Google has recently removed ads from the right side of its search engine results pages and it is not yet known what effect this change will have.