Credit: Linkedin

Credit: Linkedin

 

According to the Content Marketing Institute, "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action."

How does it help a business? Content Marketing allows businesses to connect with their customers on a level that fosters product awareness and engagement. This type of marketing is used for customer retention.

Why do you like this discipline? I like content marketing because of the creativity involved in building a solid relationship between producers and consumers.

Recent Trend. According to the website Search Engine Land, Google is currently testing a new feature that sits above search results and uses content to highlights local businesses. This concept is very similar to Google's 2016 election Candidate Cards.

Check out some of my favorite content sites:

Moz