Short Intro: Well hello there! My name is Darren Sadaphal and I'm quite the social butterfly! Naturally, being social has led to me to become an avid user of social media. I enjoy utilizing social media for two reasons: 1) connecting with my peers and friends & 2) staying up-to-date with current news and trends. Currently, I am pursuing a career in digital marketing, where I can use my love for building relationships to help businesses attain and retain customers.

Where Have I Been?  In May 2012, I graduated with a Political Science degree from CUNY Brooklyn College. During my undergraduate years, I got involved with various organizations and clubs which made me fall in love for building networking skills. In my post-college years, I worked in the service industry where I learned to provide great customer service, both as a Security Guard and as an Usher. During my spare time, I serve as an ambassador and a mentor for the Black and Latino Male Initiative program at CUNY Brooklyn college. This opportunity allowed me to lead the students that I recruited to take advantage of all the campus' resources in order to aid them towards a brighter academic career. I can take these skills into the marketing agencies because I learned to interact, help and guide with team members and clients. 

Where Am I Now? I currently work for the Division of Student Affairs at CUNY Brooklyn, as a Commencement Operations Specialist for the Graduate Initiatives office. Part of my job is to work with a digital content producer to edit online content for the commencement web pages. Dabbling with the Brooklyn college website left me yearning to build a career working with websites, but I had no clue on how to break into the digital industry, that is until I found out about COOP. I'm very excited to be involved with this apprenticeship because it will help me build a foundation in digital marketing. I look forward to learning digitals basics and applying what I learned to help prospective clients market their businesses effectively. 

Where Am I Going? In a few years from now, I envision myself as a media mogul partnering with a select group of ambitious individuals in the entertainment industry. We will use various digital channels to create and provide this platform. I would use the limitless internet to grow my business as well as expand my knowledge in content marketing and social media. Along with the understanding of effective campaigns and awareness to the public, I can essentially be able to expand my business to become a major source for education and entertainment. 

 

3 Strengths

  • I can learn and apply new skills diligently
  • Can work effectively as a team member or independetly 
  • Develop creative solutions to troublsome issues

1 Learning Target

  • I would like to learn how to use SEO, SEM, and Paid Social Media, to help prospective clients market their business more effectively.

2 Companies I really admire and Why

        

Netflix is an Internet streaming provider for film and television content. I love this company because customers are able to watch film and t.v. shows on their smart devices. The library of film and t.v. shows they have are super diverse. I also truly respect Reed Hastings, Co-owner of Netflix, for proving to Hollywood that online streaming could be just as popular as watching television or going to the theaters to watch films. 

 

       Twitch is an online live streaming platform where broadcasters can release and perform their content in real-time with viewer interaction live. I first found out of Twitch several years ago when I wanted to find a hobby that doesn't involve being the viewer but a content creator. Now as a live broadcaster, I consider Twitch as my second hobby, influencing many individuals around the world with my creative content and entertainment.

Buzzfeed is a popular online news source known for producing viral content. It’s a major source for those who like to stay updated on pop culture. I admire Jonah Perreti, Owner of BuzzFeed, because he is the developer behind the concept of reblogging. It was genius for him to introduce this feature on his site because people can repost content on various social platforms, while still being aware of the source that created it.

Let me tell you about the time I made a mistake and learned from the experience... 

In January 2013, I was hired to be a security guard for Citadel Security Agency. This was the first job where I got to interact with the public in a professional setting. On my first day, I was tasked to guard an entrance where people with certain credentials were only allowed through. Enforcing this policy later set me up to learn a lesson in having patience when dealing with tough situations. Later that day, a woman approached me wanting to get by without having any credentials. Of course I immediately stopped her, but little did I know at the moment I was stopping the head supervisor of the production crew. She yelled and cursed at me for not letting her pass. Feeling embarrassed, I fired back with some harsh language and got into a heated argument with her.

My supervisor immediately noticed the disruption and came to assess the situation. He vouched to me that she was a staff member and he let her go. He explained to me that although I was right in stopping her, it was wrong of me to have escalated the situation. And instead of reacting to her anger, I should've stayed calm and found a solution to alleviate the problem. I'll never forget this lesson because it taught me that I should never take things personally when dealing with frustrated clients or customers. And when I'm in the heat of the moment, it's better to better to be proactive and less reactive when working through a problem.