Definition: Content marketing is simply the process of using various digital platforms to increase brand awareness among prospects and buyers.
How does it help a business? This form of marketing can hep a business establish itself as a leading brand and a valuable competitor in the industry it's competing in.
Why do you like this discipline? I'm fascinated with this discipline because I will be able to build long term relationships with customers, and also the ability expand the business to attract new audiences. What drives a business is the demand of customers. If you effectively market your brand, you will build loyalty and a following.
Recent Trend. Videos are the future of content marketing. Our smart devices are making it tremendously easier to record,edit videos, and create video blogs. Social media applications such as instagram, snapchat, and periscope, are making it a lot easier to connect with the customers.