Hi, My name is Loretta Chin and I am a seasoned professional who has always been passionate about community outreach and communications in a variety of forms. I am ready to embark on a new chapter of my career and am currently transitioning into the field of digital marketing.
I have experience in education, communications, administration, management and finance. I greatly enjoy researching, writing and editing, but I am most happy when I am using social media and learning new things.
Where Have I Been? I graduated from Brooklyn College of The City University of New York in 2013 with a BA in Journalism and two minors in TV/Radio and Children and Youth Studies (Summa Cum Laude). I have always worked in multiple and complex positions that have made the best use of my talents and skills. As a freelance journalist, I have many published articles that feature my research and writing skills in both local and national publications.
Where Am I Now? I am currently a digital marketing apprentice at CO•OP where I am learning SEO/SEM, Google Analytics, Google AdWords, Microsoft Excel, Adobe Photoshop, paid social and HTML. I am working in two part-time positions, one as a non-teaching adjunct at the Asian American/Asian Research Institute of CUNY (AAARI) as the coordinator of a CUNY Asian American Leadership Initiative; an editorial assistant for CUNY FORUM, a scholarly journal; and a communications/outreach liaison with the Asian American community both within and outside of CUNY. I enjoy attending events and writing about them in the quarterly newsletter on the website. I also initiated a Facebook page for the CUNY FORUM publication.
In my second part-time position, I am a college assistant and research coordinator for the Children and Youth Studies Program and Center at Brooklyn College/CUNY where I create content and manage their website and Facebook pages on a regular basis. In addition to research and conference coordination, I have written extensively for the center to document their work in several publications and in student spotlights that appear digitally on the website. In addition to all kinds of computer and software skills, it is my responsibility to keep track of and communicate by email with over 500 students using Microsoft ACCESS.
Where Am I Going? As a journalist, I always like to keep up with the latest news and current trends on multiple platforms. I think that there is a great future in digital marketing and would like to connect my past experience and knowledge to the most promising career prospects in the digital marketing field. I would like to continue using my research, writing and editing skills, and combine them with content creation for websites that incorporates paid social media.
- I can outreach and communicate effectively with diverse communities.
- My record demonstrates that I can multi-task well and deliver great results on special projects.
- I love to be challenged and can learn almost anything if I put my mind to it.
1 Learning Target
To become knowledgeable and skilled in all aspects of digital marketing.
2 Companies I really admire and Why
I admire Facebook because I personally love to use it to stay connected, make new connections and learn about what other people know and are thinking about. Facebook not only connects 1.4 billion users worldwide, but also knows a lot about them. Mark Zuckerberg started with a vision and continues to build on it through expansion of multiple Facebook products that have huge growth potential. I also admire his five core values: to focus on impact, move fast, be bold, be open, and build social value.
I believe that Google is the best social media company designed, according to its mission statement, to "organize the world's information and make it universally accessible and useful." I like this company because it has helped so many people gain knowledge quickly and easily. Founders Larry Page and Sergey Brin have disrupted life as we knew it for the better. They are forward-thinking in their philosophy of culture that fosters an open space that allows for creativity, free exchange of ideas, and innovation that has potential to change the world.
Let me tell you about ...
Setting the stage. In 1999, I helped coordinate a community building initiative at Brooklyn College called The Arts of Democracy. We worked in conjunction with ten colleges across the nation and the AAC&U. I was in charge of two major projects, one on Asian Outreach to increase Asian American participation, and the other to create a facilitated dialogue series called BC Circles.
The beginning. A particularly challenging time was after the 9/11 attacks in New York City. Fortunately I was prepared to meet the challenge of comforting hundreds of students, faculty and staff who needed a space to talk about and process what had just happened.
The middle. I gathered and prepared training materials that were then available on a website called Study Circles, held several meetings and followed up by email and phone with students that I had recruited and trained to serve as facilitators. I then organized and supervised numerous round table facilitated dialogues for hundreds of Brooklyn College community members.
The End. Many people thanked me for helping to provide a place for them to have meaningful dialogue on difficult topics. Many of the dialogues led to actions that made a difference for our community. Dialogues with the Asian American community and supporters led to the launch of an Asian Studies minor and the establishment of a CUNY-wide Asian and Asian American Research Institute of CUNY.
Reflection. I learned that I was good at communications, outreach, organization and implementation of complex projects that could benefit society. This led to other positions where I was also able to continue to do work that I could feel good about.