Welcome! My name is Carmen and I am looking forward to meeting you!

I graduated from Baruch College with a BBA in Marketing Management and a Minor in Communications.

My professional background encompasses experience in finance, marketing, and management. I also had the opportunity to work in different industries such as retail, real estate, nonprofit, and entertainment.

Currently, I am working in Network Ad Sales for Univision where I also participate as an events ambassador in an organization for empowering millennials. In addition, I joined CO*OP as part of the transitional program to further my expertise and immerse myself into all things digital.

With my unique background and current role within the entertainment industry, I am looking to dive into the digital world where I can specialize in media.

Strengths

  • I can learn and adapt quickly
  • I can be both creative and analytical
  • I can work independently, but also be a team player

Learning Target

  • I can take ownership on the value of my work

I admire...

        

They are the #1 Network to reach Hispanics! In the entertainment industry, I admire their company culture and values. For a company that has been around for years, they continue to pioneer the Hispanic market with pride and integrity.

       Twitch is an online live streaming platform where broadcasters can release and perform their content in real-time with viewer interaction live. I first found out of Twitch several years ago when I wanted to find a hobby that doesn't involve being the viewer but a content creator. Now as a live broadcaster, I consider Twitch as my second hobby, influencing many individuals around the world with my creative content and entertainment.

They are NYC's first cat café! As a cat lover, I admire their business model to work with KittyKind, which is a no-kill rescue all volunteer group, as well as providing customers with a new way to look at adoption.

Let me tell you about...

My junior year of college, I went to Sao Carlos, Brazil for a marketing internship - a six week program designed to work for a nonprofit organization and get hands on experience. I was 20 years old, getting on an airplane for the first time by myself, and entering a country where I did not know a single person nor spoke the language.

First day of work, I was taken to my "office" - emphasis on the quotes because it was simply a wooden seat and a table thrown at the furthest corner in the room next to the radiator. All introductions were made in Portuguese and before I knew it, I was sitting on my desk all alone wondering what to do for the next 240 hours.

With no given direction, I made use of everything school has taught me about marketing. Who was our target market? What was our mission? How are we currently positioned? And how do we want to be positioned? I asked myself all these questions and more to come up with my own plan on improving their marketing strategy.

At the end of the six week program, their website was revamped to a more modern aesthetic. Their monthly newspapers were now digitally distributed and finally Nosso Lar is live on Google Maps! The organization was able to raise more money, recruit more volunteers, and have a greater presence in their community. Not to mention, I finally learned how to communicate in Portuguese!

Moral of the story: don't give up and listen to your gut. I surprised myself on how quickly I was able to adapt to a whole new world and with my ability to overcome one of my biggest obstacles, fear.