Digital Marketing Discipline Name

Definition Try to explain what this is in a clear and concise way. 

How does it help a business? Digital Marketing is a technical way to help improve sales, advance growth, and......all of these  achievements can be an asset with any career choice. What goals can be achieved by investing time and/or money in this discipline?

Why do you like this discipline? I think that digital marketing is a fascinating disciplinary element because it keeps you up-to-date with the technical marketing trends, as a business owner it keeps you competing with your competitors and it simply keeps you in the know for what consumers want and need. 

Recent Trend. What is something that has recently affected this discipline?

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