Paid Social Media

Definition  Paid social media is a highly efficient full-funnel solution that builds awareness through effective advertising on digital platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn and more. It provides accurate reach and scale at a fraction of the cost of traditional advertising.

How does it help a business?  It is a highly lucrative way for businesses to generate clients and revenue.  The beauty of paid social is that messages can be tailored to specific audiences and used in sequential messaging, which ensures that companies are reaching their targeted audience.

Why do you like this discipline?   Paid social is a growth field that I want to be a part of. I like social media, in general and can see how easy it is to influence people by studying trends, research and other tools that help me to understand how I can build the right approach to get customer attention and desired actions.  

Recent Trend. What is something that has recently affected this discipline?  Out of all the social media platforms, Facebook is showing the most customers and potential growth. Mark Zuckerberg has plans to expand three major technology initiatives in advanced artificial intelligence, virtual reality, and finding a way to make Facebook accessible to the rest of the world that is not currently using it, even if it means flying drones and beaming data down by laser technology.   Facebook will be a good place to work in the future.

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