Definition SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages.

How does it help a business? With billions of dollars in online business circulating, having the right results in a search engine help direct customers to relevant businesses. 

Why do you like this discipline?  All search engines use algorithms to attempt to provide the most relevant results to each searcher, taking onto account not only the search keywords used but also the searcher’s location, device, operating system, and previous search behavior. The better any specific search algorithm for paid results is, the happier the searcher is with the results. Because search engines compete for the attention, eyes, and ears of searchers, there is great incentive for constant improvement and innovation.

Recent Trend. More attention is being given to localized search results.  Local SEO is an essential part of a unified search strategy that generates awareness at crucial moments of a customer’s journey to purchase. It is important to keep in mind that once rankings are earned, it is essential to continually build links, develop unique content and expand local listings to maintain a positive position in search results. 

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