Search Engine Optimization (SEO)
What is it? SEO is a way of making a website relevant to search engines like Google, Bing or Yahoo. It involves keeping your website extremely organized, ensuring there are relevant keywords to describe everything that is on your site, and using non complicated URLs. Using non perplexing keywords and proper organization assures that small programs used by the search engines, called crawlers, will find relevant text on your website and increase the likelihood that your website is view-able on a search engine results page.
How does it help a business? SEO is important for every business. By being on the front page in a web search, the business will garner more page views, which leads to an increase in revenue. It also makes internet users believe that your information is not only up to date, but leads in terms of relevancy.
Why do you like this discipline? I am attracted to SEO because the utilization of slightly different keywords can provide a drastically different result. This can be frustrating to internet users who want to find something up their alley.
Recent Trend. Mobile SEO is an important trend to follow. More and more people use the internet through some form of mobile device, such as a cellphone or tablet. Since mobile internet users search from a non-stationary device, their inquiries terms may use brief terms, or utilize slang. Futhermore, because of location based services, keywords used in searches will need to be location based.