Digital Marketing Content Marketing

Definition Content Marketing is creatively and strategically creating compelling and engaging content to promote a product/brand on a consistent basis to fit a specific target audience.

How does it help a business? It helps a business flourish in the sense where, once a specific target is established, it becomes easier to create work relevant to that target and helps increase revenue, online presence, and more for the business.

Why do you like this discipline? It allows me to tune into my creativity and express myself the best way I can, understanding both sides (the target and the client) and allows me to create something effective, attention grabbing, and relevant.

Recent Trend. What is something that has recently affected this discipline?

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