Hi! My name is Newton Yiu Tong Siu. I am from Hong Kong but since 2009, I have relocated to New York. My interests varies from food, art, data analysis, economics theory, businesses, and most recently, digital marketing and coding. 

Where Have I Been?   I am an alumnus of Baruch College with a Bachelor of Business Administration degree in economics and minor in psychology. During the summer and winter recess, I was employed at Sailing Boat, a fast food restaurant in Hong Kong, as a shop assistant. I provided the business with plenty of innovative ideas such as implementing the use of mobile applications to provide consumers with comfort and ease of contacting the restaurant to place an order, inquire about products offered and viewing the menu. Furthermore, it was also a stepping stone to acquire some working experience because it provided an opportunity to build my networking and communication skills.

Where Am I Now?  Currently, I am employed at Manhattan Portage as a shipping associate with plenty of opportunities to interact with people of diverse backgrounds and utilize Microsoft office and QuickBooks for my daily tasks. I also join the “COOP” program as an apprentice to develop my digital marketing skills and strengthen my technological performance.

Where Am I Going?  I plan to continue my education in marketing and ultimately implement the skills that I have acquired either from school and COOP to incorporate it into my own advertising business. I would also like to contribute back to my community by applying my expertise in digital marketing.

3 Strenghts

  • I can be agreeable
  • I can be open to experience 
  • I can be consientious

1 Learning Target

  • I can become a more comptetent communicator, expressing my ideas and plans better with my team

2 Companies I really admire and Why

        

Since traditional advertising methods are not as effective and efficient in conveying a company’s message to the consumer, then word of mouth and digital marketing are other sources of marketing that can reach the target customers. YouTube is not just simply a video platform or social media for a user to upload their videos to be streamed and share with other audiences, it is also another advertising platform for companies to promote their products/services around the world without restrictions. Moreover, YouTube has become the new search engine for users to find resolutions to either daily tasks, electronic problems, cosmetic applications, etc... thru do it yourself/self help videos.

       Twitch is an online live streaming platform where broadcasters can release and perform their content in real-time with viewer interaction live. I first found out of Twitch several years ago when I wanted to find a hobby that doesn't involve being the viewer but a content creator. Now as a live broadcaster, I consider Twitch as my second hobby, influencing many individuals around the world with my creative content and entertainment.

Amazon breaks the usual consumption patterns, where the customer has to shop in a brick and mortar business, by providing consumers to purchase items via the internet. Under the leadership of Jeff Bezos, Amazon was an established online bookstore that became a conglomerate online store selling apparel, furniture, food, toys and jewelry all over the world. Recently, Amazon expanded its realm by incorporating paid online streaming. With such an aggressive strategy, Amazon becomes an indispensable partner for a company to work with and it also becomes a necessary platform for the customer because it provides a convenience for the shopper.

Let me tell you about my struggle in New York...

Setting the stage.  Back in 2009, I failed one of the most important public exams (HKCEE), which eliminated any possibility of applying for any Hong Kong university, therefore my parents decided to send my sibling and I to New York and continue our academic career.

The beginning.  Moving to New York without my parents living with us was difficult especially when I have been living with them for more than 15 years. I was overwhelmed with responsibilities because I had to care for my younger sibling, attend school, perform all household tasks and also cook for my sibling and myself. Furthermore, with a language barrier, it was difficult to make new friends. Therefore, I vowed to return to Hong Kong after I attained my degree.

The middle.  However, throughout these 6 to 7 years, I have learned to become independent. Besides, being pessimistic does not change the situation, why not transfer these negative emotions to something positive and motivate myself and others to perform well in school. Moreover, I am much more confident now when conversing with others because my communication skills will continue to develop while I converse with my friends, teachers and strangers.

The End. With much endeavor I overcame my obstacles and eventually graduated from Baruch College with a BBA degree in economics which also indicates that I fulfilled my goal. I currently enjoy my moments alone because it permits me to be independent and self-sufficient. I came to love New York City more than Hong Kong. 

Reflection.  I saw this as a lesson learned because I had to accept my surroundings and adapt to this new environment. We cannot change our surroundings, but we can adjust ourselves to accommodate any culture or environment. So do not pass judgment during the beginning, instead, try to embrace every moment of life and think of it as a challenge for one to overcome.